“Pick South Africa” is an example of a social media quiz that we created to increase audience engagement on Facebook. The campaign was created with a low budget, and was quick to execute, easy to set up, and gave us solid, quantifiable metrics.
The quiz was a simple Facebook installation that prompted fans to view two pictures and choose which was from South Africa. The quiz promoted interaction between Wines of South Africa and their audience, and resulted in 1,436 new Facebook fans, 1,315,709 impressions, and 267 received entries.
ABLE is a New York-based marketing agency catering primarily to the food and wine industry. Our clients include wine consortiums, wineries, wine brands, wine stores, food brands, and restaurants. Since our launch in 2011 we have worked with our clients to create customized plans to address a wide range of marketing needs.