The goal of eNVy parties was to introduce consumers to the Veuve Ambal brand with a series of pop-up, trendy cocktail parties. Held at upscale venues such as The Trump SoHo and Le Colonial, these parties are fun, elegant, and themed. Each party features a renowned mixologist who creates several sparkling wine cocktails, a professional photographer, and a guest DJ.
In order to attract an audience who expresses interest in the Veuve Ambal products, we advertise with outlets such as LocalWineEvents.com, GuestOfaGuest.com and Pulsd. The results? Continuously sold-out events, high post-event digital engagement with the product, and an increase in product awareness.