Image
Top
Navigation

Château Angélus Press Lunch

In September 2012, Château Angélus was acclaimed by Saint-Emilion’s new classification as a First Great Growth “A.” 2012 is the property’s first vintage to bear this distinction which the de Boüard de Laforest family was keen to celebrate by creating a new style of bottle: a remarkable bottle for a remarkable vintage.

With a black cap presenting the de Boüard de Laforest family crest, the 2012 bottle has replaced its traditional paper label with an imprint in embossed gold. The precious alloy adorns the glass, bestows its radiance and enhances the bell, the emblem of Angélus.

All of the 2012 harvest, currently maturing and to be delivered in autumn of 2014 will have these impressive bottles, available partly in a limited edition of large capacity bottles, ranging from magnum to imperial.

chateau-angelus-2012-bottle-shot-1500

ABLE’s scope of work included planning and executing a press lunch with 20 of the most influential New York wine journalists in a three-star Michelin restaurant in New York City to preview the new presentation style for the 2012 vintage as well as writing a press release, and securing media placements in wine and lifestyle related publications.

For this special event, we selected three-star Michelin restaurant Jean-Georges Restaurant. Jean-Georges Restaurant is the jewel of Chef Jean-Georges Vongerichten’s empire. The restaurant offers the very best in fine dining. The event took place in a private suite located on the third floor of the Trump International Hotel, adjacent to the restaurant.

On June 5th, 2014, we successfully accomplished our mission. Among the attendees were Elin McCoy, Editor at Bloomberg Pursuits, Megan Krigbaum, Senior Wine Editor at Food & Wine Magazine, Danny Agnew, Lifestyle Editor at InsideHook, Aaron Hicklin, Editor in Chief at OUT Magazine, Leslie Gevirtz, Wine Columnist at Reuters, Daniel Marsteller Senior Editor at Shanken News Daily, Robert Taylor, Associate Editor at The Wine Spectator, etc.