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BBQ To Braai – Wines of South Africa

Wines of South Africa, in an effort to increase awareness of traditional South African BBQ (Braai) and their wide range of wines, launched a National US tour of food and wine festivals called “BBQ to BRAAI.” Held in various cities across the US, the tour also works with local charities to donate all of their ticket sales to a good cause and incentivize guests to attend.

ABLE worked to secure digital advertisements with influential media outlets and to increase ticket sales through social media advertisements and promotions. We also offered a free ticket giveaway on WOSA’s Facebook page, which helps to drive interaction between consumers and the brand.

As a result of our digital marketing efforts Wines of South Africa has been able to successfully sell all of their available tickets for the BBQ to Braai tour.