We held a series of trade-focused lunches which challenged members of the press and trade to blindly taste Veuve Ambal sparkling wine and four additional high-end champagnes. Our goal was to showcase Veuve Ambal’s higher end product, Marie Ambal, which retails for $26– half of what most other quality brands cost.
The events were held at Petrossian, Le Bernadin, and Michel Villard, and featured judges such as Florence Fabricant, Dining Editor at The New York Times, AJ Ojeda-Pons, Sommelier for The Lambs Club, and Courtney Olson, Sommelier at The Modern. The results were similar, and the judges found it difficult to identify which brand was which. Overall, Veuve Ambal received high rankings, and even took first place at Michel Villard.
Afterwards, we sent a press release with judges quotes to various outlets, and received press coverage and sample requests from a significant amount of media. The tasting was also covered in Beverage Media and Forbes as a “Best Value” for Valentine’s Day bubbly. We then designed a 2-page distributor portfolio, so that Veuve Ambal sales representatives could bring the successful results to their accounts.