ABLE is a New York-based marketing agency catering primarily to the food and wine industry. Our clients include wine consortiums, wineries, wine brands, wine stores, food brands, and restaurants. Since our launch in 2011 we have worked with our clients to create customized plans to address a wide range of marketing needs, including:
Our marketing strategies include targeting both consumer-facing audiences and trade-focused outlets.
We work with our clients to gain a full understanding of their needs and address them in non-traditional, creative ways.
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Pierrick is an entrepreneur with a tenacious spirit that has started 3 companies within the wine industry in the span of 8 years. Being the Founder of La Nuit En Rosé, a food & wine festival dedicated to the love of rosé and the prominent leader of promoting the rosé lifestyle allowed him to position himself to become an influencer in the forefront of the Rosé movement that is rapidly growing in the US.
He started his ambitious career in the US in 2007 by working with a group of Loire Valley wineries and establishing distribution for these wineries throughout the US. Due to his success with these wines he was able to acquire and expand his portfolio and distribute for 32 more French wineries which prompted him to start his first business called Wine’s Bouquet.
In 2010, he started the company MySocialWinery, a digital marketing agency that increased online brand activation and awareness for French wineries who were new in the US market through social media marketing. The prosperity of MySocialWinery created a platform for expansion that led him to create ABLE in 2011, a full service wine marketing agency.
Currently Pierrick manages, creates, and executes an array of successful marketing campaigns for a growing list of clients such as Wines of Corsica, Le Grand Cercle Des Vins de Bordeaux, Merano Wine Festival, Château Angélus, Wines of South Africa, Sud de France, and more. Through his leadership he is inspiring a team of wine marketing creatives specializing in promotional events, branding, public relations and digital marketing.
In 2014, he co-founded La Nuit en Rosé, the world’s first Food & Wine Festival dedicated to Rosé Wine and Rosé Champagne bringing together over 150 rosé wines and 6,000 attendees (between New York, Los Angeles and Miami). It is the largest gathering of rosé wine producers, rosé wine lovers, chefs and restaurants.
Jacques A. Azoulay, a native of France, has worked in the wine business in the United States since 1998. He began his career as a Sales Manager for a high-end wine distributor. Then in 2004, he founded Wine’s Up, a wine communication agency organizing upscale corporate events and creating high-end wine corporate gifts. He subsequently founded Gabriella Fine Wines Importer, one of the prominent distributors of French and Californian wines in New York, in 2006. In addition to founding and operating these two companies, Jacques has extensive experience in marketing, sales, distribution and branding, having created a widely-distributed wine brand, Les Compagnons Wines.